Design with Purpose.

Strategy with Soul.

Helping SMEs grow by building strategic communication systems, creative content, and leadership-level brand management — without needing a full-time marketing team.

CANADIAN BASED | DIGITAL BRAND CONSULTING

Modern office space with glass partitions, black framing, and a hallway. Inside one room, there are blue chairs, a white sofa, and a standing lamp.

Working at the intersection of culture,
public impact, and systems change.

A simple black and white illustration of a traditional house with a gabled roof, a front porch, and a tree to the right.

My core value is providing strategic communications and brand advisory services for organizations working at the intersection of culture, public impact, and systems change — with a unique lens shaped by design thinking, storytelling, and lived experience in Indigenous spaces.

Top-down view of a cluttered wooden table with multiple laptops, smartphones, notebooks, notebooks, coffee cups, and various electronic accessories. Five people are working or using devices around the table.

Core Values

People sitting at a wooden table in sunlight, engaged in a meeting or discussion, with notebooks and pens in front of them.

Strategic Advisory

Fractional CMO support, executive consulting, and campaign planning to align your vision with execution.

Brand Communications

Messaging frameworks, communications toolkits, and
public-facing narratives that resonate.

Creative Leadership

Design systems, digital strategy, and creative vendor management that bring your brand to life.

Public Engagement

Campaigns, social media, and content that build trust and create impact with the people you serve.

✱ Clarity

Simple, powerful communication that removes barriers + confusion.

✱ Connection

trust built through collaboration + care.

✱ Creativity

Ideas, visuals, + systems that create momentum.

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RHYTHMS OF THE LAND

Client
Government of Canada
Office of the Commissioner of Indigenous Languages

Year
05/2025

It all begins with an idea. Maybe you want to launch a business. Maybe you want to turn a hobby into something more.

Laptop displaying a webpage for Rhythms of the Land, a documentary celebrating Indigenous languages, with a dark background and various menu options at the top.

Poster for a documentary titled "Rhythms of the Land: My Language. My Voice." featuring various actors and a scenic landscape with water, trees, and a tent, promoting the release date of July 12, 2025, by the Office of the Commissioner of Indigenous Languages.

SEGUIN LAW

Colorful mural painted on a brick wall featuring geometric shapes in yellow, maroon, white, black, and red.

It all begins with an idea. Maybe you want to launch a business. Maybe you want to turn a hobby into something more.

A white card with the words "SEGUIN LAW" printed at the top, accompanied by four symbols underneath: a black and white geometric pattern, two red arrows crossing, a gold geometric symbol, and a black triskelion with dangling elements.

Client
Seguin Law

Year
3/2025

XTRACT ONE

Project began with research and discovery, including depth interviews with leadership team. Facilitated workshop to define core customer, value proposition, brand attributes and key messaging, central themes.

Once brand strategy was deﬁned, moved onto style-scapes process to develop visual identity and design language. From there, FC redesigned various collateral, including: sales material, stationery, slide decks, landing pages and more.

Then we began process of building the new website from scratch, aligning the look and feel to the new brand identity. Built out the content strategy for the site, alongside the marketing team at Xtract. The outcomes from this process are a contemporary brand that brings a humanistic approach to the often overly complex industry of AI.